Devotional Thoughts Based on the Glory to God Hymnal
You shall be a crown of beauty in the hand of the Lord and a royal diadem in the hand of your God.
It’s been 20 years since McCann-Erickson created the very first commercial for MasterCard’s long running ‘Priceless” campaign. In it, we watched a dad being a dad – taking his son to his first baseball game, paying for the tickets, a hot dog and a drink with his MasterCard. But the real story was the father-son bonding we witnessed; their relationship was what made the experience ‘priceless’. The ad managed to tug at our heartstrings with every line, closing with a tagline that still echoes in our collective consciousness two decades later: ‘There are some things money can’t buy. For everything else there’s MasterCard.” (https://www.aaaa.org/timeline-event/mastercard-mccann-erickson-campaign-never-got-old-priceless/ and a campaign that never got old? Priceless.)
The father-son relationship and that enjoying the All American pastime was indeed priceless. It was a golden moment for Dad and Son.
Our hymn speaks of Jesus as Priceless Treasure.
Jesus, priceless treasure, source of purest pleasure,
truest friend to me;
ah how long I’ve panted, and my heart has fainted,
thirsting Lord , for thee!
Thine I am, O spotless Lamb: nothing in the world can hide thee;
naught I ask beside thee.
The scripture speaks of the vindication of God’s people and the glory of the land whose fortunes shall be reversed. The nations shall see what God has done and the kings shall see God’s glory.
O God, we are mindful that our Savior and Lord Jesus is priceless treasure. Help us to appreciate those people and experiences that are priceless. In Christ’s name, we pray. Amen.